Safety that fits inside an ordinary day.
OYA is a safety network that travels with you, quietly in the background, present the second you need it. One app and one device tie together the people you trust, so nobody faces a vulnerable moment on their own.
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Where it started.
OYA began as one object you carry: a small alarm that follows you everywhere. One pull triggers a loud siren and a light, and calls for help with no screen to unlock. Nothing to install before it works. Just pull. It is the plainest way in.
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Then comes the OYA app.
It gathers the people you trust into one circle, so help arrives from people who know you rather than from a noise alone. Share your position when you decide to, let your circle look in, and turn one pull into a signal everybody receives.
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Where this is heading.
Device, app and circle acting as a single thing. A safety ecosystem that runs quietly underneath your day and asks nothing of you until the moment it matters. The bigger it gets, the lighter it feels, because the effort sits behind the scenes instead of in your hands.
Safety, never bolted on afterwards.
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Emergency
Ready for the unplanned.
Made for the moments nobody schedules. OYA helps you draw attention in a hurry and warn the circle you trust when something feels off.
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Connected
More than an object.
Your safety does not end at the keyring. OYA links up to digital features that pass on your location, raise alerts and keep support within reach.
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Everyday
A companion, not a gadget.
Beyond an alarm, OYA is a personal safety companion: light enough to carry daily, awake when it counts.
Your safety. Your information.
Most safety tools demand something from you. They rely on confrontation, or on having thought ahead. OYA runs the other way round: a simple, lawful way to reach help and bring your people in, while disappearing into an ordinary day.
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Always awake
There when you need it. Silent when you do not. Your position brings help the moment you want it.
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Private from the start
Silent while nothing is happening. Your position brings help when you call for it, and belongs to you alone the rest of the time.
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Your information
Yours, always. You settle what gets shared, with whom and when. We never sell your data to anyone.
Why OYA?
Where others sell a gadget you use once, OYA is a whole safety setup: hardware, app, and a genuine partnership with the communities we serve. Not a purchase you forget in a drawer, but protection that keeps growing stronger.
Do you give to any causes?
Yes. Part of our profit goes to organisations working against harassment and violence, and to supporting the people who live through it. Those partnerships are being finalised right now so the impact holds up, and the official announcement follows shortly.
Who is OYA for?
For anyone who sometimes travels, walks, trains, studies or works on their own, late at night or in places they do not know well. If you have ever wished for a bit more reassurance on the way home, it was made for you.
When should I reach for OYA?
Whenever you feel unsafe or face immediate danger. It exists to turn heads and bring people to your side quickly. It adds a layer of safety rather than replacing the emergency services, so call 112 as well whenever you can.
Where are your products made?
A certified manufacturing partner builds the devices, and each one is finished and quality-checked before it ships, so every OYA that lands in your hand has been through the same set of checks.
When will the OYA app be out?
The app is in development and arrives at the end of 2026. Once it is live you will handle emergency contacts, raise alerts and open up extra safety features straight from your phone. Every customer gets an email the day it is ready.
Built so your everyday
feels a little safer.
From €45,95. Delivered to 30+ countries. Returns open for 14 days.